Update FUTO Social Media Plan authored by Eron's avatar Eron
The web was created to allow anyone to publish ideas and art. In the 1990s everything was posted by creators on their own website. Indexers like Yahoo!, Alta Vista, and Google would help people find their work. It was a much more level playing field with fierce competition amongst the indexers to help consumers find creations. The web was created to allow anyone to publish ideas and art. In the 1990s everything was posted by creators on their own website. Indexers like Yahoo!, Alta Vista, and Google would help people find their work. It was a much more level playing field with fierce competition amongst the indexers to help consumers find creations.
It succeeded for a time, but now all publishing formats are dominated by centralized interests. Creators now rely on companies and organizations that can very easily silence those with whom they disagree or who threaten their power. These companies very often act like the own the content that they index. They currently do not allow easy content egress. It succeeded for a time, but now many publishing formats are dominated by centralized interests. Today the indexers are YouTube and Twitter (and in a sense, Wikipedia). These companies can very easily silence those with whom they disagree or who threaten their power. They very often act like the own the content that they index and they currently do not allow easy egress.
Alternatives platforms exist but have negligible reach. Creators are forced to use the powerful entity because that's how they reach people, and consumers are forced to use the powerful entity because that's where all the content is. Alternatives platforms exist but have negligible reach. Creators are forced to use the powerful entity because that's how they reach people, and consumers are forced to use the powerful entity because that's where all the content is.
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