FUTO-Social-Media-Plan.md

@@ -4,7 +4,7 @@ It succeeded for a time, but now all publishing formats are dominated by central
 
 Alternatives platforms exist but have negligible reach.  Creators are forced to use the powerful entity because that's how they reach people, and consumers are forced to use the powerful entity because that's where all the content is.
 
-FUTO can help by providing tools and protocols which make it easier for creators to publish their work to multiple indexers.  We want creators to feel like they are publishing to the world, and we want indexers compete with each other to do a good job connecting consumers to creators and their content. 
+FUTO can help by providing tools and protocols which make it easier for creators to publish their work to multiple indexers.  ** We want creators to feel like they are publishing to the world **, and we want indexers compete with each other to do a good job connecting consumers to creators and their content. 
 
 The first step is to define an export format.  We will encourage all social media companies do the following:
   1. All content can be digitally signed using a private key owned by the creator.  Or, to facilitate easy adoption, legacy indexers such as Twitter can sign content on the creator's behal